The Story About The Three Discount Brokers: Wouldn't (Help), Couldn't (Sell) and Didn't (Know)
The Story About The Three Discount Brokers: Wouldn’t (Help), Couldn’t (Sell) and Didn’t (Know)
Introduction: We want you to be informed about discount brokers. Before you move on to The Story About The Three Discount Brokers there are several things we would like you to consider.
Discount brokers claim they will put more money in the pocket of Sellers by charging a reduced commission. The concept seems simple enough. A broker charges the Seller a reduced commission and thus the Seller nets more for the sale of their property. The problem is that when a Realtor is chosen based solely on the commission charged it means THE most important factors are not being considered - one of those being the sales price of the home. Saving on the commission means NOTHING if you give the savings and more back when the home sells for thousands less than it would have if a qualified Realtor had been hired.
I am confident that I can find and line up 4 agents in row who will step up to an uniformed Seller and reduce their commission 1/4 percent at a time until the commission got down to a point the Seller would sign the listing agreement. In this scenario the Seller would save 1% on the sale of their home. If the home were a $100,000 home, the Seller would save $1,000. OK, $1,000 is a lot of money, but does anyone think that hiring an agent SOLELY in this manner will actually net the Seller $1,000 more? In this scenario we didn’t mention the Realtors qualifications even once. Top Realtors know without a doubt that they can net a Seller MUCH more than the $1,000 the Seller is trying to save. That is why it is VITAL that Sellers educate themselves on WHAT the agent has to offer them.
I believe there are ten traits a Seller should expect from their Realtor. They are proper pricing assistance, elite marketing, negotiating skills, inspection resolution expertise, contract through closing success, trustworthiness, complete honesty, total competency, solid reputation and superior communication. When a discount broker’s office is filled with new and inexperienced agents it’s possible a Seller could get NONE of the items listed above. A discount agent who is inadequate when it comes to determining market values can cost a Seller 5-10 times more than the amount the commission was reduced. In regards to underpricing a home, it is easy to understand how a Seller loses in that situation.
But what about overpricing?
Overpricing can easily have a more dramatic negative effect on the Seller’s net outcome than underpricing. The reason is that once a home sits for a long period the public perceives it to be stagnant and often it is believed “something must be wrong with that house”, when in fact there is nothing wrong with the house, except that it was overpriced from the beginning. Now a Seller must make large price reductions to overcome the new Buyer concerns about the home. Similar to what I said earlier, I am confident I can line up 4 agents in a row who will tell a Seller their home is worth $1,000 more than the previous agent, just to get the listing. This is a disservice to Sellers and in the end it benefits no one. I could go through the other nine traits and explain how a Seller can lose
thousands of dollars if even one of these traits is missing, much less all of them. But for the other nine I’ll just let you imagine for yourself the losses a Seller can incur by hiring a real estate agent who lacks elite marketing, negotiating skills, inspection resolution expertise, contract through closing success, trustworthiness, complete honesty, total competency, solid reputation and автомобильные усилители superior communication.
There are a few other problems with discount brokers that I do want to take a moment to hit upon. If an up-front fee is charged to list a home and the home never sells, the discount broker gets paid for failing. Also, if a Seller pays a fee to sell their home, rather than a percentage of the sales price, all incentive to sell a home for top dollar is removed. Additionally, discount brokers who claim they will place the Seller’s home in the multiple listing service and that the Seller will get full exposure to all Realtors should be taken to task. Just because a discount broker places a home in the MLS, it doesn’t mean the Seller will get the “cooperation” of Buyer’s Agents. Since the discount broker has reduced the commission to get the listing, Sellers should question whether the commission being “cooperated” with Buyer’s Agents has been reduced as well — remember, the “cooperating” commission amount is домашняя акустика listed for Buyer’s Agents to see in the MLS.
Exasperating the problem is that once new agents become knowledgeable about real estate, it is in their best interests to leave a discount broker and go work for a traditional real estate firm where they can make активные акустические системы a reasonable living. Are the agents who stay behind go getters? Rather than improve their presentation, marketing skills and service, they’ll stay and work for peanuts at a company who reduces commissions simply to get listings without regard to a Seller’s needs for the ten traits I listed earlier. Think about this for a moment. If an agent has trouble selling themself, how well will they be able to sell your home? Since there is no reason for a qualified real estate professional to work for less pay, you can bet that the only experienced agents found there are the owners. But do you think the owner himself will be overseeing your transaction? When a Seller hears the words discount brokers, they should авто минимойка immediately start thinking discount services and poor results.
Simply put, the loss of professionalism associated with discount broker transactions places consumers at high risk of net losses and legal repercussions when selling their home. The choice is yours. Choose wisely. Don’t cost yourself a LOT of money by trying to save a LITTLE. The difference between the best real estate professionals and the others is a dramatic negative effect on the Seller’s net outcome. Make sure you hire yourself a qualified Realtor who will наушники купить assist you in achieving your real estate objectives.
And now…
The Story About The Three Discount Brokers:
Wouldn’t (Help), Couldn’t (Sell) and Didn’t (Know)
The first discount broker showed up for the listing appointment with the Seller. Wouldn’t was sitting at the Seller’s kitchen table when the Seller asked if Wouldn’t would help with the marketing, negotiations, contractual documents, inspections, title company and the lender. He Wouldn’t.
The second discount broker showed up for the listing appointment with the Seller. Couldn’t was sitting at the Seller’s kitchen table when the Seller asked if Couldn’t would show the property when a Home Buyer called to see the home and Seller was at work. She Couldn’t.
The third discount broker showed up for the listing appointment with the Seller. Didn’t was sitting at the Seller’s kitchen table when the Seller asked if Didn’t had brought the Seller a market analysis on his property. He didn’t.
The Seller decided he may as well draw straws to pick one of the discount brokers. And so the straws were prepared. But Didn’t didn’t, напольная акустика Couldn’t couldn’t and Wouldn’t wouldn’t and nothing got accomplished (once again). The Seller decided to have the three pick a number between one and ten but the Seller recalled how things had turned out for Chevy Chase in Vegas Vacation and decided against it.
The Seller decided that whichever discount broker could first tell him what “FHA” and “CMA” stood for that he would list with that discount broker. Couldn’t couldn’t, Wouldn’t wouldn’t, but alas, Didn’t actually DID. Didn’t said he would give the Seller 100%*, and so the listing papers were signed with Didn’t. The three discount jokers put on their Jester hats and left.
The Seller then decided to go online and do more research on the local real estate market, since the discount broker he hired clearly wasn’t going to do it for him. While online, he ended up at a Qualified Real Estate Professional’s site. It was there that he saw a menu link that said “Discount Realtors”. And so he clicked the link and started reading “the truth” about discount real estate brokers.
The horror the Seller felt having just signed an agreement with the discount broker is difficult to measure, but the photo that follows may provide a better understanding. The photo is of the Seller’s kitchen table and was taken by the Seller’s security camera just as the Seller ran out the door chasing the discount broker. The Seller’s anxiety can be FELT (and even SEEN) even though the Seller is not in the photo. If by this point you have музыкальный центр philips an understanding of the problems associated with discount brokers, then there is no need to subject мобильная акустика yourself to what follows.
If you want a better understanding of the anxiety associated with discount brokers, then read on. What follows may shock you, but you should consider yourself fortunate. You have read this information BEFORE you listed your home with a discount broker. You are about to experience the same emotions that this Seller felt - the difference is you get to do so BEFORE you list your home фены with a discount broker. After clicking on the following link, study the Seller’s kitchen table and THINK HARD about what you have just read. You must spend ONE MINUTE staring at the photo thinking about what THIS Seller had gotten himself into. After a minute it will all be clear to you. I assure, you WILL feel the same emotions as the Seller who listed with a discount broker - and it will cost you nothing. Children and people with heart conditions SHOULD NOT click on the link to the Seller’s Kitchen.
After you click the following link and spend ONE MINUTE there, make sure you hire yourself a Qualified Real Estate Professional. That way you won’t ever have to feel THAT horror again.
Go to…
http://www.video-clips.co.uk/whatswrong/whatswrong.html
…for the Picture of the Seller’s Kitchen
* Home Sellers can count on receiving 100% from a discount agent:
5% Monday
22% Tuesday
51% Wednesday
19% Thursday
3% Friday
0% Saturday
0% Sunday
Visit our site for full article and must-see pictures ==>www.JBPRealtyGroup.com
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Jason A. Brown
Jason Brown Premier Realty Group
Keller Williams Realty Partners, Inc.
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